City cycling apparel where beautiful design meets wearable technology.

Style X Technology

LUMO combine wearable tech with stylish design, to produce clothing and accessories with integrated LED lights for city cyclists who won’t compromise on style or safety.

After a successful Kickstarter campaign, co-founders Doug and Lucy approached us to develop their website, an online store and to support them with their digital marketing.

Wanting to showcase the garments in the detail they deserve, we created a slick brand website with large video backgrounds, stunning lifestyle imagery and rich product pages to show them in action.


The integrated store provides LUMO with a powerful and easy to manage platform to grow their online business and sell globally, with orders coming in from as far afield as Hong Kong even in the first week after launch.

In addition to building the website, we set up LUMO’s Adwords and Facebook marketing programmes, trained key staff so they could run them themselves going forward and developed a reusable email marketing template.

We continue to work closely together, supporting Doug and Lucy on their exciting journey with plans for international expansion in the pipeline.

"In a short space of time the guys at Superrb have gone from an agency we had cold called with a brief, to a team we have total trust in to develop our business to the next level. They really took the time to understand what we needed from a site both aesthetically and functionally and went above and beyond to deliver a finished product we are super proud of.

The team have been proactive in coming up with ideas, very responsive and have taken the time to train us properly so we can easily manage both the website and digital campaigns using the frameworks they put in place for us. I would recommend them highly."

Lucy Bairner Co-Founder, LUMO