Sometimes you are lucky enough to work on a project that almost doesn't feel like work at all and over the last few months we have had just that opportunity. The Powerful Water Company (POW) are an awesome new brand based just down the road from us in Dorset, offering an alternative source of liquid energy to sugar ladened energy drinks - Water.
With a common bond of a love for all things ocean orientated we were fortunate to start working with the guys at POW just as things were all just kicking off.
Being involved from such an early stage we found ourselves not only watching and helping the brand develop an identity, but also getting involved in tasting samples and photoshoots for the products, all to help aid the launch.
The brief for The Powerful Water Company website was it needed to have huge visual impact and get people frothing. This has definitely been achieved by using lots of striking images, helped a lot by images being supplied by brand ambassador and surf photo supremo Jason Feast.
The site provides information about the company and ethos, products, brand ambassadors which include European Surf champions, models, illustrators and surf board shapers to name a few, social media feed and information about #POWTOTHEPEOPLE, and brand initiative to help share the stoke.
We were also all very excited in the office when we were asked to include a surf report feature on the homepage which has been helped courtesy of the Magicseaweed API, meaning the guys at POW HQ now have no excuse for missing a swell as it is set to report on their local break.
The Powerful Water will be hitting the shop shelves over the coming weeks so keep an eye out and get some natural energy.
Photos - Jason Feast.