Illustrator - Streetwear Web Design for Benny Gold by SUPERRB™
Illustrator - Streetwear Web Design for Benny Gold by SUPERRB™

Benny Gold

Work's for Jerks - A brand store for a true streetwear pioneer

Benny Gold is a global streetwear brand, created by an award-winning illustrator who goes by the same moniker. Benny cut his teeth designing for the likes of Nike and High Snobriety and has gone on to create brand collabs with Pendleton, Cinelli, Jansport, The Hundreds, Mike Giant & Kid Robot.

Benny Gold has always been a major inspiration to us, so when the founder approached us to collaborate on his new website, we had to pinch ourselves. The project has been a lot of fun and it was an honour to work with such a talented client where the content was always on point.

Logo - Streetwear Web Design for Benny Gold by SUPERRB™

Identity

A stripped back fashion-focused online store, with little embellishments, animations and custom icons to communicate Benny's signature style. 

Awards & recognition
Comm Arts & Creative Review
Deliverables
Web design, Magento e-commerce

Identity

The core UI consists of white, grey and of course the Benny Gold brand blue. We introduced a lighter blue as an accent for calls-to-action and hover-states, as well as a bold red for promotions.

Blue
R0 G46 B82 #002e52
Accent Blue
R44 G151 B222 #2c97de
Grey
R179 G178 B178 #b3b2b2
White
R255 G255 B255 #ffffff
Sale red
R153 G0 B1 #990001

Heading

Montserrat Bold

Subheading

Montserrat Bold

Body copy

Proxima Nova

A home for the brand

We created the Benny Gold website as a flagship e-commerce store and design platform, to engage fans and showcase the latest projects. 

  • Website design and development
  • Magento e-commerce
  • Custom blog and social feed
  • Projects and artists showcase
  • Ask Benny interactive FAQs
  • Web hosting
Home - Streetwear Web Design for Benny Gold by SUPERRB™
Stickers - Streetwear Web Design for Benny Gold by SUPERRB™
Grid - Streetwear Web Design for Benny Gold by SUPERRB™

Showcasing streetwear

The online store was designed with a stripped back UI to focus attention on the garments, as well as including a range of tools to help boost sales. 

  • Automatic related products
  • Incentivised newsletter signups
  • Seasonal lookbooks
  • Size guides & product zoom
  • Editable promo banners
Home 2 - Streetwear Web Design for Benny Gold by SUPERRB™
Skate 2 - Streetwear Web Design for Benny Gold by SUPERRB™

Mobile minded

The site was built to work seamlessly across all popular devices with particular attention on the mobile user experience.

During the design process we created a series of wireframes and prototypes to better plan out the UX which led to a significant increase in mobile conversions. 

Product - Streetwear Web Design for Benny Gold by SUPERRB™
Nav - Streetwear Web Design for Benny Gold by SUPERRB™
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