Benny Gold is a global streetwear brand, created by an award-winning illustrator who goes by the same moniker. Benny cut his teeth designing for the likes of Nike and High Snobriety and has gone on to create brand collabs with Pendleton, Cinelli, Jansport, The Hundreds, Mike Giant & Kid Robot.
Benny Gold has always been a major inspiration to us, so when the founder approached us to collaborate on his new website, we had to pinch ourselves. The project has been a lot of fun and it was an honour to work with such a talented client where the content was always on point.
A stripped back fashion-focused online store, with little embellishments, animations and custom icons to communicate Benny's signature style.
Awards & recognitionComm Arts & Creative Review
DeliverablesWeb design, Magento e-commerce
The core UI consists of white, grey and of course the Benny Gold brand blue. We introduced a lighter blue as an accent for calls-to-action and hover-states, as well as a bold red for promotions.
BlueR0 G46 B82 #002e52
Accent BlueR44 G151 B222 #2c97de
GreyR179 G178 B178 #b3b2b2
WhiteR255 G255 B255 #ffffff
Sale redR153 G0 B1 #990001
Body copyProxima Nova
A home for the brand
We created the Benny Gold website as a flagship e-commerce store and design platform, to engage fans and showcase the latest projects.
- Website design and development
- Magento e-commerce
- Custom blog and social feed
- Projects and artists showcase
- Ask Benny interactive FAQs
- Web hosting
The online store was designed with a stripped back UI to focus attention on the garments, as well as including a range of tools to help boost sales.
- Automatic related products
- Incentivised newsletter signups
- Seasonal lookbooks
- Size guides & product zoom
- Editable promo banners
The site was built to work seamlessly across all popular devices with particular attention on the mobile user experience.
During the design process we created a series of wireframes and prototypes to better plan out the UX which led to a significant increase in mobile conversions.
We were long over due for a site re-design before we partnered with Superrb. It took us a long time to find a design firm that we felt comfortable working with. We wanted to make sure whoever we worked with 'got it'. A lot of firms can create a nicely designed site, but we needed the lifestyle behind the Benny Gold brand to be the driving force. Superrb definitely "get's it" and I am really pleased with the beautiful site we created together! Thank you guys!