BMC are one of the leading global bike manufacturers and are setting the bar with their AMP e-bike technology. In 2018 they sold over 65,000 bikes and have some of the top riders on their team due to their passion for innovation and design.
We were introduced to BMC through sports marketing experts Brandwave who were responsible for the UI design. We worked collaboratively to define the UX, before completely rebuilding this international flagship store using Magento 2 Commerce.
Brandwave was responsible for the UI design on this project and together we struck the perfect balance between a stunning brochure site and an effective e-commerce website.
DeliverablesUX strategy, Web design, Web development, Magento 2 Commerce
White was used as the background to lift the stunning outdoors and product imagery and the brand red was used as a strategic accent to focus the eye on key calls to action.
BlackR0 G0 B0 #000000
GreyR61 G64 B67 #3d4043
BMC RedR218 G41 B28 #da291c
GreenR89 G201 B147 #59c993
Light GreyR246 G246 B246 #f6f6f6
HeadingAkzidenz Grotesk BQ Medium Condensed
Body copyRubik Regular
High performance e-Commerce
This website was designed as the brand’s window to the world, to showcase their incredible bikes and innovative technology.
- Stunning imagery and slick transitions
- Rich and highly detailed product pages
- Bespoke bike finder application
- Multi-regional storefronts
- Click and collect
- International store finder
- Newsletter sign up & detailed data capture
- Bespoke bike fit tool
- Interactive timeline
- Microsoft Dynamics integration
- Racing news blog
Leading the pack in innovation
BMC are true innovators but until now the brand is not as well known as some of their US competitors outside the cycling elite.
The new website was designed to reposition them as a more accessible cycling brand, whilst still appealing to professional racers by elevating their unique product technologies and racing pedigree.
Superrb isn't just a clever name, it's how they operate. From ideation and design, through delivery and post project support, the team at Superrb is fantastic. Whether seeking guidance in setup and infrastructure, user experience, checkout, or plans for the future, we could always count on Superrb for best in class strategy and delivery. As a brand that prides ourselves in Swiss Premium Performance, we look for this in every partner and Superrb delivers. We look forward to continuing the relationship with Superrb.
Recognising the importance of m-commerce, the website was designed across desktop and mobile simultaneously to ensure it delivered a great user experience no matter what device it’s viewed on.