Magento 2 Commerce Website for BMC by Superrb
Magento 2 Commerce Website for BMC by Superrb

BMC Switzerland

High performance e-commerce

BMC are one of the leading global bike manufacturers and are setting the bar with their AMP e-bike technology. In 2018 they sold over 65,000 bikes and have some of the top riders on their team due to their passion for innovation and design. 

We were introduced to BMC through sports marketing experts Brandwave who were responsible for the UI design. We worked collaboratively to define the UX, before completely rebuilding this international flagship store using Magento 2 Commerce.

BMC Switzerland Logo


Brandwave was responsible for the UI design on this project and together we struck the perfect balance between a stunning brochure site and an effective e-commerce website.

UX strategy, Web design, Web development, Magento 2 Commerce


White was used as the background to lift the stunning outdoors and product imagery and the brand red was used as a strategic accent to focus the eye on key calls to action.

R0 G0 B0 #000000
R61 G64 B67 #3d4043
R218 G41 B28 #da291c
R89 G201 B147 #59c993
Light Grey
R246 G246 B246 #f6f6f6


Akzidenz Grotesk BQ Medium Condensed
BMC Heading Font


Rubik Light
BMC Subheading Font

Body copy

Rubik Regular
BMC Body Copy Font
BMC Switzerland Mountain Bike

High performance e-Commerce

This website was designed as the brand’s window to the world, to showcase their incredible bikes and innovative technology. 

  • Stunning imagery and slick transitions
  • Rich and highly detailed product pages
  • Bespoke bike finder application
  • Multi-language
  • Multi-regional storefronts
  • Click and collect
  • International store finder
  • Newsletter sign up & detailed data capture
  • Bespoke bike fit tool 
  • Interactive timeline
  • Microsoft Dynamics integration
  • Racing news blog
BMC Home Page Desktop
CMS About Page Desktop

Leading the pack in innovation

BMC are true innovators but until now the brand is not as well known as some of their US competitors outside the cycling elite. 

The new website was designed to reposition them as a more accessible cycling brand, whilst still appealing to professional racers by elevating their unique product technologies and racing pedigree. 

BMC Product Page Desktop
BMC Mountain Bike Campaign Image

Effortlessly responsive

Recognising the importance of m-commerce, the website was designed across desktop and mobile simultaneously to ensure it delivered a great user experience no matter what device it’s viewed on.

BMC Website Tablet
BMC Product Page Mobile
BMC Bicycle Select Tool Mobile
CMS Product Category Mobile
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