OCTAEVO is an iconic homeware brand inspired by the Mediterranean's vivid colours, ancient philosophy and mysterious myths.
Their products are designed by Marcel Baer and produced in partnership with artisan workshops using the highest quality materials and techniques.
A soft pastel pallette was chosen to elevate product imagery. This was paired with bold typography and subtle animated transitions to deliver a premium yet welcoming experience.
IndustryHomeware, stationery & gifts
DeliverablesWeb design & Shopify Ecommerce
We used pastel shades and a simple monochrome font to accentuate the vibrancy and diversity of the products.
Off BlackR49 G49 B49 #313131
CreamR246 G246 B237 #F6F6ED
PeachR237 G211 B202 #EDD3CA
PurpleR242 G237 B250 #F2EDFA
GreenR242 G249 B244 #F2F9F4
PinkR248 G238 B238 #F8EEEE
BlueR225 G236 B238 #E1ECEE
HeadingDomaine Text Regular
SubheadingDomaine Text Regular
Body copyModerat Regular
Vibrant objects for the modern home
A stunning Shopify website which combines storytelling and commerce to capture the spirit of the Mediterranean.
- Strong brand identity
- Editorial inspired layout
- Videos and subtle animations
- Quick buy function
- Free shipping notice and progress bar
- Intuitive product filtering
- Rich mobile-friendly product pages
- Social media integration
- Mail chimp incentivised newsletter
- Integration with Microsoft Dynamics ERP
Designed to create desire
We built the product detail pages with the same care and attention which Marcel lavishes on each of his objects, ensuring a seamless experience whether you’re a big screen or your phone.
To showcase each item we extended Shopify's regular product template to incorporate additional videos and lifestyle content, as well as a sticky 'add to cart' bar and related products to make the experience as shoppable as possible.
Superrb redesigned our website and migrated it to Shopify. As a design brand, it has been an absolute pleasure working with people that share the same passion and attention to detail. From day one, everyone I dealt with was extremely professional, helpful and highly motivated. Not only is the function of the site exactly what we need, but it also has the creative touches we were hoping to get. To achieve this, the Superrb team went beyond their scope. Overall a fantastic experience and couldn’t be happier with the outcome.
Signed by the Mediterranean
We tell the story of the brand in a way which reflects its ethos and philosophy. This has been subtly woven throughout the shopping journey.
Seeking to grow online sales we created the digital architecture to maximise discoverability and optimise search engine performance at every opportunity.
Mobile first UX
With more than 75% of visitors on mobile devices, we focused our design process on crafting a truly mobile-first shopping experience, where all aspects of the design and functionality were carefully considered.
- Mobile optimised design
- Device specific banners and CTAs
- Intuitive mobile friendly product filters
- Quick buy & AJAX cart
- Smart shipping calculator
- Accellerated mobile payment methods
With regular features in Vogue, Monocle and Wallpaper magazine, we wanted visitors to instantly feel at home with a familiar browsing experience. The content supplied by the OCTAEVO team is incredible which made this project a joy from beginning to end.