Nut butter sachets image used for Pip & Nut's Shopify e-Commerce website by Superrb
Nut butter sachets image used for Pip & Nut's Shopify e-Commerce website by Superrb

Pip & Nut

A playful commerce experience

Pip & Nut are a UK based food company who make delicious nut butters and snacks. Their passion for their product and strong moral code has helped them build a huge online following and as a B-Corp they are defining the standards for CSR. A true grassroots brand, Pip started selling her nut butter in London’s Maltby Street Market in 2013 and now you can find it in over 6000 stores around the world. 

The brief was to create a new flagship online store for the brand to increase awareness in more mainstream markets, boost direct to consumer sales including through subscription products and underpin their marketing campaigns

Pip & Nut Logo


Bold colours, friendly typography, animated nut-men and hand-drawn icons all came together to represent the brand online.

Food & Beverage
Web design, Shopify e-commerce & Email Marketing


White was used as the background to support product recognition, contrasted with bright pops of colour to focus attention on key calls to action.

R81 G27 B11 #511b0b
Light Brown
R151 G72 B3 #974803
Background Grey
R240 G239 B238 #f0efee
CTA Green
R119 G184 B42 #77b82a
R250 G181 B0 #fab500


Mindset Slim
Pip & Nut heading font


Mindset Slim
Pip & Nut subheading font

Body copy

Archer Book
Pip & Nut body font

A flagship store packed with personality

This is a playful and inclusive Shopify e-commerce website which tells the story of the brand and makes their products look as delicious as they taste. 

  • Rich animated content
  • Clear commercial calls to action
  • Rich product pages
  • Subscription products
  • Email marketing automation
  • Focus on sustainability
  • Interwoven with brand stories
  • Customer reviews
Full Pip & Nut Homepage desktop design
Pip & Nut nut butter tub imagery used for their website design by Superrb
Pip & Nut Product page design on desktop

Hero products

The products are filled with so much goodness that we had to really stretch what’s possible in Shopify to new levels to create visually stunning and content rich product pages to do them justice.

Pip & Nut Store Page design on desktop

Icons & animation

We enlisted the help of branding experts B&B Studio to design a suite of hand-drawn icons for use on the website which is consistent with the on-pack identity.

To create a playful customer experience, we designed a number of nut-men characters which were lovingly animated and woven into the UI of the website to add humour, reward and delight users.

Custom website icons, designed by Superrb for Pip & Nut

Mobile first

Recognising that mobile was the primary source of traffic to the website, we took a mobile first approach to wire-framing the user experience to ensure it would convert effectively for this audience.

Before starting the build we created an interactive prototype and tested our design with a sample audience group as well as being reviewed from a technical SEO perspective so we knew it would be search engine friendly, truly responsive and quick to load.

Art direction & content

We worked with Pip & Nut to develop a new signature style of photography for the website which made the product the hero and used bold background colours and animated GIFs to add playfulness to the customer experience. 

Pip & Nut imagery style developed by Superrb for their Shopify website design
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