Press - Shopify Website design for AeroPress by SUPERRB™
Press - Shopify Website design for AeroPress by SUPERRB™

AeroPress

An online store for an iconic coffee brand

The simplicity and control you get with an AeroPress makes it the go-to brand for coffee connoisseurs and adventurers alike.

This was our first coffee related project and we were astonished by the love this little website got from the community by staying true to the ethos of the brand and keeping things simple and usable.

There is a huge international following for the AeroPress including the annual World AeroPress Championships.

Logo - Shopify Website design for AeroPress by SUPERRB™

Identity

No nonsense, user-friendly UI reflecting the nature of the product, contrasted with rounded fonts and subtle animations to soften the brand and make it more friendly.

Awards & recognition
Creative Pool, Shopify Showcase
Deliverables
Web design, e-commerce, art direction & photography

Colour

Warm, coffee inspired palette without being contrived. Blue accent colour to cut through the neutral tones and focus the eye.

Blue
R6 G12 B62 #060c3e
Faded black
R37 G33 B33 #252121
Font red
R120 G26 B37 #781a25
Button blue
R41 G52 B135 #293487
Cream
R238 G227 B215 #eee3d7

Heading

Poppins Semi Bold

Subheading

Poppins Medium

Body copy

Sofia Pro Light

Minimal design, maximum performance

We designed the site to educate customers about how to brew with the AeroPress and to drive sales through their direct to consumer channel.

We kept things simple and focused on making the product look easy to use and best practice UX design to maximise conversions.

  • Interactive 'how it works' animation
  • Product photography in our studio
  • Dealer locator
  • History of the AeroPress
  • FAQs area
Home - Shopify Website design for AeroPress by SUPERRB™
Barista - Shopify Website design for AeroPress by SUPERRB™

The mind behind the press

Stanford University engineering instructor, Alan Adler is the genius behind the AeroPress, so we created a space for him to explain it's history and why he created it.

During this project, we realised that the AeroPress can be used in a variety of different ways and each faction is evangelical in the belief that their method is best.

Our conclusion - coffee is religion! 

About - Shopify Website design for AeroPress by SUPERRB™
Aeropress Coffee
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