The simplicity and control you get with an AeroPress makes it the go-to brand for coffee connoisseurs and adventurers alike.
This was our first coffee related project and we were astonished by the love this little website got from the community by staying true to the ethos of the brand and keeping things simple and usable.
There is a huge international following for the AeroPress including the annual World AeroPress Championships.
No nonsense, user-friendly UI reflecting the nature of the product, contrasted with rounded fonts and subtle animations to soften the brand and make it more friendly.
Awards & recognitionCreative Pool, Shopify Showcase
DeliverablesWeb design, e-commerce, art direction & photography
Warm, coffee inspired palette without being contrived. Blue accent colour to cut through the neutral tones and focus the eye.
BlueR6 G12 B62 #060c3e
Faded blackR37 G33 B33 #252121
Font redR120 G26 B37 #781a25
Button blueR41 G52 B135 #293487
CreamR238 G227 B215 #eee3d7
HeadingPoppins Semi Bold
Body copySofia Pro Light
Minimal design, maximum performance
We designed the site to educate customers about how to brew with the AeroPress and to drive sales through their direct to consumer channel.
We kept things simple and focused on making the product look easy to use and best practice UX design to maximise conversions.
- Interactive 'how it works' animation
- Product photography in our studio
- Dealer locator
- History of the AeroPress
- FAQs area
The mind behind the press
Stanford University engineering instructor, Alan Adler is the genius behind the AeroPress, so we created a space for him to explain it's history and why he created it.
During this project, we realised that the AeroPress can be used in a variety of different ways and each faction is evangelical in the belief that their method is best.
Our conclusion - coffee is religion!