Dirty BonesNYC-inspired comfort food & cocktails
An American inspired restaurant & cocktail concept, first conceived in Brooklyn, born in Kensington and has grown to 5 venues across London and Oxford. Delicious food, high fives and good vibes.
We created Dirty Bones' first website in 2015 working with our friends I Love Dust on the branding. That website was more conceptual with it’s illustrated design and unconventional navigation.
This latest incarnation was designed make the brand more accessible, without losing any of their personality and identity. Have worked closely with the brand as an extension of their marketing team for 4 years, it’s great to have seen them grow to 5 restaurants with more in the pipeline.
Food theatre! A cinematic digital identity to suit the brand's fun and eclectic personality.
Awards & recognitionComm Arts Site of the day, Featured Creative Pool
DeliverablesWeb design & development
Off-white because it was 2018. Black to lift the photography and give a cinematic feel. Vellum and faded black so it's comfy like your favourite pair of worn out sneakers.
Off WhiteR255 G253 B248 #fffdf8
Vellum WhiteR251 G239 B233 #fbefe9
Dark VellumR249 G232 B225 #f9e8e1
Faded BlackR65 G64 B66 #414042
BlackR0 G0 B0 #000000
HeadingAlternate Gothic No 2 BT
Body copyMaiola Regular
Nurturing growth and expansion
We created a scalable website so that Dirty Bones could easily add new venues, manage menus and run digital marketing campaigns all on their own.
We designed and built the website on an user friendly CMS, making it easy for a small team to manage content across multiple venues in a heartbeat.
- Immersive interior and food photography.
- Integrated and customised booking forms.
- Eclectic editorial layout.
- Focus on community.
Converting clicks to eats
Getting visitors to the site was easy with dedicated landing pages and some clever SEO tricks.
Once there, the mouth-watering photography and clear calls to action have kept the reservation book overflowing.
We’ve been able to help them develop their digital strategy and join everything up across Adwords, social media and email marketing channels.
Dealing with Superrb has been fantastic from the point of first contact, they are one of the most professional companies I have ever come across, a small boutique company with the processes you'd only expect to find in a much larger agency. Credit to the team, they have always understood our requirements perfectly and dealt with all the constant curveballs I throw at them and come back with great solutions and ultimately delivered a fantastic result with all our projects across Hospitality and Tech.
Stretches to fit
The brand never stands still and is constantly evolving, so the new site has been built to be flexible and enables them to easily scale their operation as new venues come online.
Delivering a great mobile experience was essential due to most traffic coming from phones. To speed up performance and minimise load time we deliberately stripped back the UI and employed some new technologies to crunch images to the absolute minimum and keep people clicking.
A social animal
Dirty Bones has built a big following on social media and it's Friends with Benefits club keeps customers coming back time and again.
To keep people updated with the latest goings on, we added an integrated blog which enables their marketing team to promote events and offers and their branded newsletter reaches more than 50k people each month.
- Integrated blog.
- Drag & drop image galleries.
- Editable meta-data for SEO.
- Manage Open Graph data & Twitter cards.
- Newsletter sign-up forms.