Restaurant Web Design for Dirty Bones by Superrb
Restaurant Web Design for Dirty Bones by Superrb

Dirty Bones

NYC-inspired comfort food & cocktails.

An American inspired restaurant & cocktail concept, first conceived in Brooklyn, born in Kensington and has grown to 5 venues across London and Oxford. Delicious food, high fives and good vibes.

We created Dirty Bones' first website in 2015 working with our friends I Love Dust on the branding. That website was more conceptual with it’s illustrated design and unconventional navigation.

This latest incarnation was designed make the brand more accessible, without losing any of their personality and identity. Have worked closely with the brand as an extension of their marketing team for 4 years, it’s great to have seen them grow to 5 restaurants with more in the pipeline.

Dirty Bones Logo

Identity

Food theatre! A cinematic digital identity to suit the brand's fun and eclectic personality. 

Awards & recognition
Comm Arts Site of the day, Featured Creative Pool
Deliverables
Web design & development

Colour

Off-white because it was 2018. Black to lift the photography and give a cinematic feel. Vellum and faded black so it's comfy like your favourite pair of worn out sneakers.

Off White
R255 G253 B248 #fffdf8
Vellum White
R251 G239 B233 #fbefe9
Dark Vellum
R249 G232 B225 #f9e8e1
Faded Black
R65 G64 B66 #414042
Black
R0 G0 B0 #000000

Heading

Alternate Gothic No 2 BT

Subheading

Montserrat Bold

Body copy

Maiola Regular

Nurturing growth and expansion

We created a scalable website so that Dirty Bones could easily add new venues, manage menus and run digital marketing campaigns all on their own.

We built the site on an user friendly CMS, making it easy for a small team to manage content across multiple venues in a heartbeat.

  • Immersive interior and food photography.
  • Integrated and customised booking forms. 
  • Eclectic editorial layout.
  • Focus on community.
Restaurant Web Design Agency | Dirty Bones by Superrb
Hospitality website design | Dirty Bones by Superrb

Converting clicks to eats

Getting visitors to the site was easy with dedicated landing pages and some clever SEO tricks. 

Once there, the mouth-watering photography and clear calls to action have kept the reservation book overflowing. 

We’ve been able to help them develop their digital strategy and join everything up across Adwords, social media and email marketing channels.

Web design for hospitality brands | Dirty Bones by Superrb
Restaurant website design company | Dirty Bones by Superrb

Stretches to fit

The brand never stands still and is constantly evolving, so the new site has been built to be flexible and enables them to easily scale their operation as new venues come online.

Delivering a great mobile experience was essential due to most traffic coming from phones. To speed up performance and minimise load time we deliberately stripped back the UI and employed some new technologies to crunch images to the absolute minimum and keep people clicking.

Responsive restaurant website design | Dirty Bones by Superrb
Responsive restaurant web design | Dirty Bones by Superrb
Restaurant web design agency | Dirty Bones by Superrb

A social animal

Dirty Bones has built a big following on social media and it's Friends with Benefits club keeps customers coming back time and again. 

To keep people updated with the latest goings on, we added an integrated blog which enables their marketing team to promote events and offers and their branded newsletter reaches more than 50k people each month. 

  • Integrated blog.
  • Drag & drop image galleries.
  • Editable meta-data for SEO.
  • Manage Open Graph data & Twitter cards.
  • Newsletter sign-up forms.

 

Blog - Restaurant Web Design for Dirty Bones by SUPERRB™
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