Anglepoise® is an iconic British lighting brand, synonymous with design, style, and innovation. Their playful anthropomorphic desk lamps are a common feature in design studios across the world.
Longtime fans of the brand, we were humbled to design their first consumer-facing website in 2013. Since then have worked as strategic partners and this new website is the embodiment of all we've learned, delivering a fresh new look, vastly improved marketing capabilities and a highly scalable platform to support their global expansion.
Anglepoise® has deep roots in the A&D market, so we created a minimalist identity to resonate with this audience and complement their industrial aesthetic. An editorial inspired layout pays homage to interior design magazines while subtle transitions and animations communicate understated confidence.
Awards & recognitionSiteinspire, Comm Arts, Creative Review, Forrest
DeliverablesWeb design, development & e-commerce
Black and white complement the logomark combined with soft greys to define structure and a blue accent to cut through the monochrome UI.
GreyR247 G248 B249 #f7f8f9
Grey strokeR222 G223 B224 #dedfe0
BlueR47 G57 B125 #2f397d
BlackR0 G0 B0 #000000
Success greenR90 G194 B127 #5ac27f
HeadingNimbus Sans Bold
SubheadingNimbus Sans Bold
Body copyNimbus Sans Regular
A new digital home for a true heritage brand
We created an immersive shopping experience, drawing inspiration from fashion, interiors, and architectural case studies.
- Clear signposting & intuitive navigation
- Stunning in context product photography
- Powerful marketing tools
- Zendesk and Sage integration
- Platform for storytelling
- Focus on engagement & conversion
Brand & commerce in perfect balance
We created a platform for the brand to tell its story visually, strategically interwoven with e-commerce at its core.
- Brand history
- Spotlight on designers
- The evolution of their iconic desklamp
- Press area
Illuminated design thinking
Instant search and granular filters enable customers to effortlessly browse hundreds of products and our fully responsive design delivers a seamless experience across all devices.
Automated 'back in stock' and abandoned cart notifications drive sales which are automatically synced with Sage.
An interactive product finder helps visitors find their nearest Anglepoise® stockist.
We were instantly struck by a young team with a wise head on their shoulders. Impressing us at all stages of the project with their professionalism and work ethic. You can see for yourself that they craft websites with love, care and attention to detail, genuinely treating any new project as a potential portfolio piece. They have exceeded expectations and we shall continue to work closely with them moving forwards - I cannot recommend them highly enough.
Content that converts
Shoppable project pages show the versatility of Anglepoise® lighting, position the brand and illustrate how interior designers are incorporating it into their builds.
Rich product pages effortlessly blend lifestyle content and commerce together to convert visitors into customers and Zendesk is used to automate customer service and returns.