Iconic Anglepoise lamp imagery used for website design by Superrb
Iconic Anglepoise lamp imagery used for website design by Superrb

Anglepoise

A digital transformation for an iconic brand

Anglepoise® is an iconic British lighting brand, synonymous with design, style, and innovation. Their playful anthropomorphic desk lamps are a common feature in design studios across the world. 

Longtime fans of the brand, we were humbled to design their first consumer-facing website in 2013. Since then have worked as strategic partners and this new Magento website is the embodiment of all we've learned, delivering a fresh new look, vastly improved marketing capabilities and a highly scalable platform to support their global expansion.

Anglepoise Logo

Identity

Anglepoise® has deep roots in the A&D market, so we created a minimalist identity to resonate with this audience and complement their industrial aesthetic. An editorial inspired layout pays homage to interior design magazines while subtle transitions and animations communicate understated confidence.

Awards & recognition
Siteinspire, Comm Arts, Creative Review, Forrest
Deliverables
Web design, development & e-commerce

Colour

Black and white complement the logomark combined with soft greys to define structure and a blue accent to cut through the monochrome UI.

Grey
R247 G248 B249 #f7f8f9
Grey stroke
R222 G223 B224 #dedfe0
Blue
R47 G57 B125 #2f397d
Black
R0 G0 B0 #000000
Success green
R90 G194 B127 #5ac27f

Heading

Nimbus Sans Bold

Subheading

Nimbus Sans Bold

Body copy

Nimbus Sans Regular

A new digital home for a true heritage brand

We created an immersive Magento shopping experience, drawing inspiration from fashion, interiors, and architectural case studies.

  • Clear signposting & intuitive navigation
  • Stunning in context product photography
  • Powerful marketing tools
  • Zendesk and Sage integration
  • Platform for storytelling
  • Focus on engagement & conversion
The Anglepoise website homepage designed by Superrb
Desk & Floor Lamp imagery used for Anglepoise web design by Superrb

Brand & commerce in perfect balance

We created a platform for the brand to tell its story visually, strategically interwoven with e-commerce at its core. 

  • Brand history
  • Spotlight on designers
  • The evolution of their iconic desklamp
  • Journal
  • Press area
Anglepoise website about page design by Superrb
Website collage depicting Anglepoise UI designed by Superrb

Illuminated design thinking

Instant search and granular filters enable customers to effortlessly browse hundreds of products and our fully responsive design delivers a seamless experience across all devices.

Automated 'back in stock' and abandoned cart notifications drive sales which are automatically synced with Sage.

An interactive product finder helps visitors find their nearest Anglepoise® stockist.

Responsive mobile version of Anglepoise website by Superrb
Anglepoise mobile website navigation
Anglepoise website Featured Project page imagery used

Content that converts

Shoppable project pages show the versatility of Anglepoise® lighting, position the brand and illustrate how interior designers are incorporating it into their builds.

Rich product pages effortlessly blend lifestyle content and commerce together to convert visitors into customers and Zendesk is used to automate customer service and returns.

Anglepoise website Product page designed by Superrb
Next Project. James McCabe