Animation that rocks
Awesome Inc are an animation and video production company based in Atlanta, best known for their animated series Aqua Teen Hunger Force and Squidbillies.
As big fans of their work it was great being able to collaborate with the team and to combine both of our different disciplines to create something really unique which personified their brand and culture.
The website was created as an interactive portfolio, designed to showcase their work in a fun and engaging way. The user friendly CMS enables them to keep content fresh and highlight their favourite projects in a rich and creative manner.
Awards & recognitionCreative Pool Best Website
A bright selection of colours to help emphasise the imagination, collaboration and pure fun of their creative process.
Dark navyR4 G0 B53 #040035
OrangeR255 G75 B55 #ff4b37
Light blueR53 G175 B233 #35afe9
WhiteR255 G255 B255 #ffffff
Body copyFutura Medium
Living up to the name
It’s fair to say that the animation aspect of this project was a steep learning curve for us all and pushed both teams outside our comfort zone.
The team are a lovely bunch of creatives with a great, quirky sense of humour which suited us down to the ground.
Working with Superrb on our site redesign was a pleasure. We waited far too long to dive into the process as I think a lot of companies do- working on our own portfolio kept falling to the bottom of our list behind work for our clients. Superrb gently helped us keep our focus through solid communication, a great sense of humor, and a terrific design sense which matched with ours in so many ways. The process was really about joining forces to come up with something that presents our studio and work in a fantastic way and makes people want to explore, get excited, and hopefully spend quality time on our site. They also helped us implement a clever content management system that has allowed us to fly free and take care of things on our own (so we are not solely dependent on them) but they also have our back when we need them. We couldn’t recommend them more highly. Thanks Superrb!
What was possible
We learned a lot about different methods of animation and the Awesome Inc team had to learn to work within the limits of what’s possible (or not) within the browser, to avoid people's phones melting in their hands.
Keeping it mobile
So much of Awesome Inc's work crosses over into mainstream media due to their amazing clients, therefore making the site responsive was a no-brainer.
We worked hard to retain as much of the fun and excitement of the desktop experience as possible, but delivered it in a format that suited smaller screens.