Founded by London architect and industrial designer Massimo ‘Buster’ Minale in 2015, Buster + Punch has picked up a host of product design awards and collaborated with the likes of Rolls Royce, Boneshaker Choppers, Justin Deakin and Endless.
We were first hired to redesign their online store to showcase their stunning products, improve usability and conversion rates. This evolved into Netsuite ERP integration, separate US and trade websites and a strategy project including market research and digital marketing.
A minimalist look to compliment the brands industrial style, clean typography and subtle hover animations to give a premium feel.
Awards & recognitionComm Arts, Creative Review & Creative Pool
DeliverablesStrategy, Web design, Magento e-commerce, Audience Insights, PPC Management & Influencer Marketing.
A neutral black and white UI to focus attention on their products and subtle greys to create structure without adding clutter. We used a bright red to differentiate the Trade site from the public site to help orientate users.
GreyR244 G244 B244 #f4f4f4
Stroke greyR219 G219 B218 #dbdbda
Pantone BlackR0 G0 B0 #000000
Trade redR237 G29 B37 #ed1d25
Body copyMuseo Sans
Minimal design, maximum capability
A feature-rich website with a scalable architecture, complex products, advanced merchandising & ERP integration.
- Scalable architecture
- Multi-domain & multilingual
- Complex configurable products
- Tier pricing, bundle items and group prices
- Back in stock & abandoned cart notifications
- Tracking stock to the component part level
- Integration with Netsuite ERP
- Dynamic product retargeting
Enjoy it responsively! A flawless experience from desktop to mobile
Over half of the traffic was from mobile devices, so we meticulously wireframed each page and prototyped how it would display and perform on different devices before committing to code.
Elevating product presentation
We designed the site to make the product the hero and keep the UI clean and understated.
- Banners make each product feel special
- Subtle hovers give a premium feel
- Lifestyle product photography
- Downloadable tech specs and CADs
- Cinematic presentation of upsells
A shared obsession for detail
Switch Up was a Buster + Punch music video designed to showcase their latest product drop. We created landing pages where you can watch the video, shop the look and watch behind the scenes footage. The campaign was supported by PPC and social media activity.
As part of our trade insights project, we interviewed and surveyed 60 architects, retailers and interior designers to identify improvements for the website, better understand the sales process and aftersales needs of each user group. We developed detailed personas to support their marketing strategy, as well as consulting on analytics and reporting.
A home for the brand
Buster + Punch has won fans from a wide variety of different markets outside interiors through their disruptive marketing and VS collabs with brands such as Boneshaker Choppers, Haekels, Endless & Justin Deakin. This approach makes them much more relevant as a lifestyle brand and has boosted brand awareness outside their core markets through content being shared on Instagram.
We structured the website to create a home for this brand content without distracting from the core transactional journey.
We’ve been through our fair share of website guys in the past and these guys are the best in the business. The best part about them is that they are geeks that can design, so your website will look great and work even better.