Vênoor LivingSophisticated shopping with a social twist
Vênoor create well designed and affordable sustainable furniture and are passionate about helping communities in need through improving their local environment and opportunities.
As a young company with big aspirations, they hired us to create a new digital identity for their brand so it could stand shoulder to shoulder with the major furniture brands. We produced the visual concept and UI design, then handed over to their internal development team to rebuild the Magento theme.
A clean and modern shopping experience, subtly intertwined with their brand values and social projects.
DeliverablesWireframes, visual concept, UI / UX design & art direction
To focus attention on the products, we chose a subtle colour palette of cool tones, luxuriously accented by their signature gold.
BlackR0 G0 B0 #000000
GoldR192 G164 B107 #c0a46b
BlueR173 G191 B204 #adbfcc
WhiteR255 G255 B255 #ffffff
Font greyR144 G144 B144 #909090
Background colourR249 G249 B249 #f9f9f9
HeadingFreight Text Pro Semibold
SubheadingFreight Text Pro Semibold
Body copyGraphik Regular
Live beautifully, live responsibly
Venoor were new to the furniture market, so we worked together to develop a visual identity that helped build trust and immediately position them alongside other leading furniture brands.
- Stunning photography
- Focus on USPs
- Blending product & lifestyle imagery
- Featured product spotlight
- Best-in-class retail website functionality
Delivering a seamless experience across all devices is essential, particularly when on average furniture retailers are seeing 70% of traffic from mobile devices.
To target this audience, we created detailed wireframes and mobile optimised prototypes to enable us to simulate the user experience and identify any UX challenges very early on.
Every product has a story
A key consideration was always striking the right balance between brand and commerce, to enable Vênoor to talk about their sustainability goals alongside their products in a way that would resonate with customers and differentiate them from competitors.