Header - Furniture Website Design for Vênoor by SUPERRB™
Header - Furniture Website Design for Vênoor by SUPERRB™

Vênoor Living

Sophisticated shopping with a social twist.

Vênoor create well designed and affordable sustainable furniture and are passionate about helping communities in need through improving their local environment and opportunities.

As a young company with big aspirations, they hired us to create a new digital identity for their brand so it could stand shoulder to shoulder with the major furniture brands. We produced the visual concept and UI design, then handed over to their internal development team to rebuild the Magento theme. 

Logo - Furniture Website Design for Vênoor by SUPERRB™

Identity

A clean and modern shopping experience, subtly intertwined with their brand values and social projects. 

Deliverables
Wireframes, visual concept, UI / UX design & art direction

Colour

To focus attention on the products, we chose a subtle colour palette of cool tones, luxuriously accented by their signature gold.

Black
R0 G0 B0 #000000
Gold
R192 G164 B107 #c0a46b
Blue
R173 G191 B204 #adbfcc
White
R255 G255 B255 #ffffff
Font grey
R144 G144 B144 #909090
Background colour
R249 G249 B249 #f9f9f9

Heading

Freight Text Pro Semibold

Subheading

Freight Text Pro Semibold

Body copy

Graphik Regular

Live beautifully, live responsibly

Venoor were new to the furniture market, so we worked together to develop a visual identity that helped build trust and immediately position them alongside other leading furniture brands. 

  • Stunning photography
  • Focus on USPs
  • Blending product & lifestyle imagery
  • Featured product spotlight
  • Best-in-class retail website functionality
Home - Furniture Website Design for Vênoor by SUPERRB™
Dining - Furniture Website Design for Vênoor by SUPERRB™

Stretching it

Delivering a seamless experience across all devices is essential, particularly when on average furniture retailers are seeing 70% of traffic from mobile devices.

To target this audience, we created detailed wireframes and mobile optimised prototypes to enable us to simulate the user experience and identify any UX challenges very early on. 

Sofa - Furniture Website Design for Vênoor by SUPERRB™
Category - Furniture Website Design for Vênoor by SUPERRB™
Product - Furniture Website Design for Vênoor by SUPERRB™
Details - Furniture Website Design for Vênoor by SUPERRB™

Every product has a story

A key consideration was always striking the right balance between brand and commerce, to enable Vênoor to talk about their sustainability goals alongside their products in a way that would resonate with customers and differentiate them from competitors. 

Sustainability - Furniture Website Design for Vênoor by SUPERRB™
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