Rooted in a philosophy of purposeful design, J Adams & Co. create contemporary lighting defined by exceptional materials, timeless forms and uncompromising craftsmanship. Their collections blend modern sensibilities with industrial heritage, resulting in pieces that feel both sculptural and enduring.
We were hired to create a flagship Shopify store that balances brand storytelling with a high-performing e‑commerce experience. An immersive environment that elevates their identity while supporting customers, designers and trade partners alike.
Identity
The identity is calm, minimal and quietly confident, reflecting the brand’s blend of contemporary styling and functional industrial design. Open, magazine-inspired layouts draw attention to details and materials, delivering a rich editorial-inspired experience.
A soft, muted palette is accented with a bronzed gold, creating a warm, understated environment that complements the brand’s material finishes and photography.
Our design system brings clarity to a large and growing product catalogue, balancing functional navigation with editorial storytelling to create an intuitive, premium journey.
Intuitive navigation by category, range or room
Magazine-inspired range collection pages
Filters by finish, colour and flex length
Smooth, optimised e‑commerce journey
Trade programme with customer pricing
Branded newsletter template
Market-specific pricing and catalogues
Quote management tool for custom orders
Inspiring journal with designer tips and stories
A focus on craftsmanship
We created richly detailed product pages to showcase each piece with depth, context and clarity.
Rich imagery and video showcase
Detailed product data including spec sheets
Downloadable tear sheets for designers and trade
Storytelling modules with behind-the-scenes content
Related case studies showing products in context
Feature close-ups highlighting craftsmanship
Focus on materials, finishes and benefits
Drop-rod calculator for architects and specifiers
We recently worked with Superrb to develop our new website and couldn’t be happier. Built on Shopify with a fully custom design, the process was smooth from start to finish, with regular check-ins keeping everything on track. The team were incredibly responsive, and a special mention goes to the seamless migration from our old platform. We’d highly recommend Superrb for a thoughtful, collaborative and well-executed experience.
Will Earl—Design Director, J Adams
Design that invites exploration
Magazine-inspired layouts guide visitors through a narrative-led experience, encouraging them to discover the brand, explore its materials, and develop a deeper sense of intrigue and engagement.
Effortless everywhere
The design delivers an elevated, consistent experience across desktop and mobile, ensuring the brand’s premium aesthetic and detailed product information remain clear and impactful on every device.
A frictionless mobile journey prioritises speed and simplicity, supporting quick exploration, confident specification and seamless purchasing from any context.
