Mozzo Coffee
Coffee. Community. Connection.Mozzo, an independent coffee brand founded in 2005, began as a wind and solar-powered coffee cart. Today, they've built their own roastery, with their exceptional coffee featured in top cafés and hotels across Europe and the USA. Committed to doing good, Mozzo invests in coffee-growing communities, supports sustainable practices, and funds a maternity clinic in the DRC.
We created a high-performance custom Shopify website for Mozzo, balancing ecommerce with brand storytelling and using the awesome branding created by B&B Studio. Post launch we're supporting Mozzo with digital marketing, SEO, and developing a groundbreaking coffee intelligence app set to transform the industry.
Identity
The minimal UI design is bold and impactful to emphasise the energy and purpose of Mozzo’s mission. This also pairs nicely with the vibrant photography of their coffee growing communities.
Industry
Food & BeverageDeliverables
Web design, Shopify E-commerce & Email MarketingVisit site
mozzocoffee.comColour
A bright and vibrant colour palette which contrasts fresh mint green with bright orange to create instant brand recognition in-store and online.
Heading
Alternate Gothic
Subheading
Acumin Variable
Body copy
Roc Grotesk Medium
More than an online store
Mozzo sees coffee as a catalyst for connection, using its website as a digital hub to bring together coffee growers, coffee makers and coffee drinkers alike.
- Brand positioning and storytelling
- Conversion focused UX
- Rich product pages
- Brew guides & recipes
- Education articles
- Donation tracker for C2C Fund
- Free shipping indicator
- Capsule recycling scheme
- Customer reviews
- Email marketing
Rich, full-bodied product pages
Coffee is a complex product to communicate, so we worked closely with the director of coffee at Mozzo to design the perfect product page with all the essential ingredients.
- Flavour profile
- Grind selector
- Brew guides
- C2C fund contribution
- Recycling information
- Free shipping messaging
- Trust marks and claims
- Info about the growers
- Other recommended coffees
- Customer reviews
Superrb have been great to work with, a real testament to their experience as a team. I appreciate their balanced insights, and partnership approach which guided our decision making. The team work really well together and provide a holistic business approach to web design and creation. Post launch they have been quick to help solve issues and the communication has been brilliant throughout. Our performance in terms of ranking ability has increased, we are only three months since launch and our average positions have increased by 15%, and our search visibility is constantly improving, we actually gained 10K impressions in the last 28 days.
Commerce + Brand storytelling
The main shopper journey is clean and simple to maximise conversions, interwoven with strategic up-sells and targeted cross-sells to boost average order value.
Intuitive navigation and helpful signposting ensure deeper product info and the big-picture work Mozzo do to support their coffee growing communities is only ever one click away.
I'll take mine to go
For many customers, coffee is equal parts drink and daily ritual. Therefore ensuring a frictionless mobile UX was essential to help customers stay stocked up while on the move.
We focused on creating a clean and conversion focused customer journey, while still communicating Mozzo’s brand personality and mission including their recycling scheme and C2C Fund contributions.
