Lovebug
Cat food that loves your cat and the planetLovebug is the UK's first insect-based cat food, which is good for cats and the planet.
We were approached by ethical strategy and creative agency Futerra, who started Lovebug as a passion project and were seeking a digital partner to create their new website and set up their digital marketing to launch the brand online. Futerra developed the brand identity for Lovebug and we led the site design and build process, with input from their creative team throughout.
Identity
Bold colours, friendly fonts, incidental animation and hand-drawn iconography all came together to represent this cute and playful brand.
Industry
Sustainable Cat FoodAwards & recognition
The Telegraph, Vogue & BBC World NewsDeliverables
Strategy, Web Design, Shopify, Search Engine Optimisation & Email AutomationColour
The bold palette helps Lovebug cut across other sustainable pet-food brands and creates a punchy and memorable impression on-shelf and online.
Heading
Recoleta Alt. Black
Subheading
Recoleta Alt. Semi
Body copy
Recoleta Alt. Medium
Cats Meet Commerce
Design and marketing expertise combined to create this conversion focused Shopify store to launch Lovebug online.
- Digital marketing and UX strategy.
- Shopify design and development.
- Subscription products and client portal.
- Automated churn reduction and winback campaigns.
- Rich product detail pages with brand content.
- Conversion rate optimisation.
- Free sample ordering.
Bringing messaging to life
As a start-up operating in an entirely new category of insect based cat food, Lovebug had to clearly communicate their product benefits to customers in order to build trust and persuade them to give it a try. We used simple layouts and big fonts to make messaging easily digestible and used animated cats to make it more playful and relatable.
Product pages are highly shoppable and include an interactive switching guide to help customers transition their feline friends from their current cat food and onto Lovebug comfortably.
Illustrated UI
The website features a suite of hand-drawn icons and UI components that help give the site its unique personality. We also animated some of them to add depth and movement to the UI.
Brand storytelling
As a founder-led brand, Lovebug has a great story and team behind it. To bring this to life, we created a blog, team bios and introduced visitors to some of their cat co-workers in a fun and interactive way.
Bring out the cats
The Lovebug brand includes a host of feline friends, designed to appeal to cat lovers everywhere and create a memorable aesthetic Lovebug could own online and offline.
Stretching it
The site had to work seamlessly across all devices, so we considered this from the outset and designed for mobile and desktop in parallel, carefully planning how each feature would respond.
