London-based homeware brand Monoware, crafts timeless products for the table and beyond, such as flatware, ceramics, glassware and textiles.
In an age when household items have an ever shorter lifespan, Monoware encourages the design conscious consumer to invest in enduring, quality products, made with the best materials and processes.
This deliberately understated design combines clean fonts with a muted colour palette, to make the stunning lifestyle and minimalistic product imagery the hero.
IndustryHomeware & Tableware
Awards & recognitionTypewolf's Site of the Day
DeliverablesWeb design, Shopify Ecommerce & Art Direction
Monochromatic colour palette, to complement the textures and shadows used in the simplistic product photography.
Faded BlackR39 G39 B39 #272727
GreyR246 G246 B246 #F6F6F6
Dark GreyR235 G235 B235 #EBEBEB
Off WhiteR253 G253 B253 #FDFDFD
Type GreyR129 G129 B129 #818181
SubheadingModerat Trial Mono Regular
Body copyModerat Trial Regular
Timeless products in a simple setting
A beautiful Shopify e-commerce store for young, design-conscious professionals with a penchant for homeware.
- Engaging and interactive photography
- Incidental illustrations
- Clear calls to action
- Informative product pages
- Focus on quality and design
- Journal and thoughtful recipes
- Press testimonials
- Newsletter sign up
Let the branding be the hero
The clear brand guidelines enabled us to create a site with a strong sense of purpose and personality, without pulling focus from the products.
Crafted copy tells the story of the brand in their own unique voice, and the dedication to detail throughout the site puts you in the mindset of the founder. The subtle balance of lifestyle and commerce work hand in hand, and incidental illustrations add a human touch to the minimalistic UI.
We put a lot of work into finding the right agency. Superrb stood out for their portfolio of impactful e-commerce sites and in-depth knowledge of the platforms that drive them. The team went above and beyond to guide us through the design and development process. From start to finish, they were committed to help our site realise its full potential. The feedback we have received has been universally positive. It effectively communicates our brand story, provides a great user experience and is remarkably straightforward to maintain.
The little details
We collaborated with an illustrator who created a suite of hand-drawn black and white drawings that help give the site a human touch.
Interactive and playful.
We took their stunning product photography and brought it up a level. Using subtle animations, we created an immersive experience for the user, which provides a teaser of the homeware in use.
Serving up fresh content
We created a journal page that showcases some of the founder's favourite recipes, and inspiring articles about food. Their core belief is that the table is the heart of the home. Monoware help you lay a table for life.
We were lucky enough to work with stunning lifestyle images which really communicate the brand’s story and values. Mixed sets and regular sets show the versatility of the range, and hover images add a little pop of colour to contrast the muted palette of the UI.