Award-winning Interior Design and Architecture Studio PENSON have taken the World by storm, creating game-changing interiors for some of the biggest global names including The Hut Group, Google, YouTube, Sony PlayStation, Accor Group and Jay Z to name but a few and have built a reputation as a global creative studio.
The brief was to create a stunning digital portfolio website to showcase their projects to drive new business as well as to give a flavour of their ethos and values.
A minimal UI design was used to appeal to the A&D market combined with editorial inspired layouts and the use of animation and video created a cinematic user experience.
IndustryInterior Design and Architecture
DeliverablesWeb design & web development
Monochrome core UI with the ability to pick bespoke background colours to complement the aesthetic of each project.
SlateR27 G27 B28 #1b1b1c
WhiteR255 G255 B255 #ffffff
BlackR0 G0 B0 #000000
Body copyGT Walsheim
A stunning digital showcase
The website is a stunning digital showcase for PENSON’s projects and as thought leaders, the Journal creates a platform for sharing their insights and experience and the studio and team pages give a taste of the real PENSON studio.
- Auto-playing video
- Rich project pages with custom backgrounds
- Subtle animation and transitions
- Journal with and custom backgrounds
- User friendly CMS
- Technical SEO optimisation in collaboration with Koozai
Setting the bar
PENSON are the rockstars of architecture and interiors and have always challenged the industry status quo. Our challenge was to provide a brief glimpse behind the scenes at their unique process from the initial concept phase through to CGI visualisation, virtual reality and modelling.
Each project is unique so we created the project pages so the background colour can change to complement the aesthetic of the built environment and the flexible layouts cater for mixed aspect ratio photography and video to always look amazing.
The team at PENSON travel the world speaking at events and conferences and have built a reputation as a bit of a wild card who like to push client’s outside their comfort zone to explore new ideas and concepts.
We created the Journal section to showcase their future thinking and share their opinions on design trends.
Superrb just got it. Now, our projects and studio have a perfect new home on a slick and highly engaging platform. They’re great people, ultra-creative and deliver good value. The team were invaluable in pointing us in the right design direction from the beginning. They helped us to realise and fine-tune not only our online presence but they also got under the skin of our brand, in order to help us stand out from the crowd.
PENSON take great pride in creating work that works, so their site had to deliver the same great user experience across all devices including desktop, tablet and mobile.