SUPERKEEN is a food and wellness brand, inspired by founder Caragh's struggles with auto-immune disease lupus. SUPERKEEN offers a range of tasty cereals powered by tiger nuts and cassava, designed to support an anti-inflammatory lifestyle.
Working in partnership with B&B studio who created the SUPERKEEN brand world, we co-designed the website and developed a playful Shopify theme for their online store.
Identity
The SUPERKEEN brand world combines friendly fonts, playful illustrations and bright colours to create an identity which appeals to children and adults alike.
This bright and inclusive e-commerce website was designed to educate customers on the benefits of an anti-inflammatory lifestyle, promote a range of tasty cereals and champion their hero ingredients.
Immersive brand experience
Fun illustrations and animations
Conversion focused product pages
Recipes and healthy eating tips
Social media integration and UGC
E-commerce enabled
Email marketing
You are what you eat
Showcasing their range of cereals; our product pages strike the perfect balance between brand, education and commerce to engage visitors and maximise conversions.
Aspirational brand positioning
Bundles and volume based discounts
Subscribe and save
Free delivery messaging
Benefits & FAQs
Focus on key ingredients
Competitor comparison tables
Deep dive into nutrition
Customer reviews with UGC
AI based recommendations
SUPERKEEN is all about providing great tasting food for all kinds of people and offering a sense of solidarity and support for those with food-related allergies and illnesses. It has been an incredible experience working with the Superrb team, to create our SUPERKEEN website. The team were incredibly responsive and supportive and did a wonderful job at bringing our vision to life.
Caragh Keane—Founder, Superkeen
Authentic brand storytelling
Understanding first-hand how those with auto-immune issues or food allergies can feel alienated by branded offers, Caragh created SUPERKEEN to embody a strong sense of community, inclusivity and support.
The 'Make Friends with Food' idea perfectly captures her positive approach to wellness and has set the tone for an irresistible brand. SUPERKEEN has already received a host of awards, including Best New Startup and Best Natural / Organic by the Food Innovation Awards, as well as Best Special Diet in the Natural & Organic Innovation Awards.
Meet the gang
Crafted for a wide-ranging audience of health enthusiasts, allergen avoiders, and AIP followers, SUPERKEEN is designed to captivate people of all ages.
Cloud Guy and his crew of allergen-themed characters created by B&B Studio infuse the brand with a playful, childlike charm, yet their simple design and laid back personalities resonate just as strongly with an adult audience too.
