Octaevo Atlas Glass Bird used by Shopify agency Superrb
Octaevo Atlas Glass Bird used by Shopify agency Superrb

Ticket Tailor

The most-loved event ticketing platform

Ticket Tailor empowers event creators with an easy and affordable way to sell tickets at scale. Their mission goes beyond transactions, using their platform as a force for good. As a certified B Corp, every ticket sold helps fund climate charities, making growth both profitable and purposeful.

Ticket Tailor asked us to refresh their digital identity and redesign their marketing website to increase customer acquisition and better communicate their story. After launch we expanded the project to include a suite of modular themes that allow their customers to personalise their own ticket microsites.

Ticket Tailor logo

Identity

A bold and playful identity that balances character with clarity to build trust and drive conversions.

Industry
Event ticketing platform
Deliverables
Headless website design, API Integration

Colour

The colour palette brings energy and contrast. Perfect for a challenger brand that's confident, friendly and accessible.

Deep blue
R34 G36 B50 #222432
White peachy
R251 G247 B244 #FBF7F4
Middle peachy
R244 G145 B123 #F4917B
Dark mint
R178 G206 B201 #B2CEC9
Soft yellow
R255 G223 B165 #FFDFA5

Heading

Coustard Black

Subheading

Coustard Black

Body copy

Open Sans

UX takes centre stage

We designed a powerful marketing platform to enable Ticket Tailor to boost new customer aquisition and tell their story online. 

  • Effortless navigation that guides discovery
  • Feature gallery filterable by use-case or sector
  • Flexible templates with drag and drop modules
  • Feature highlights with video walkthroughs
  • Streamlined booking system for product demos
  • Customer success stories woven into other pages
  • Interactive pricing tool and competitor comparisons
  • Showcase for impact report (B-Corp)
  • SEO landing pages targeting organic search terms
Octaevo Shopify website design by Superrb
Ticket Tailor brand illustration used for Ticket Tailor website design

Features that steal the show

The feature pages dive deeper into the platform, bringing its capabilities to life through animated UI visuals, illustrations and video walkthroughs.

  • Rich showcase with feature highlights
  • Navigate and filter features by use-case
  • Purposeful illustrations and UI modules
  • Video spots that aid understanding
  • Conversion optimised architecture
  • Reviews and related customer stories
  • Engaging transitions that keep momentum
  • Insightful FAQs to eliminate blockers
Ticket Tailor website designed by Superrb
Ticket Tailor headless website design - price comparison tool

Great for customers and the planet

We used visual storytelling to weave their brand values throughout the site, showing that choosing Ticket Tailor is as much about impact and integrity as it is about affordability.

Ticket Tailor headless website design - our story page visual
Ticket Tailor brand illustration used for Ticket Tailor website design

Seamless by design

The site delivers a frictionless experience across devices with fast loading, intuitive navigation and responsive layouts. Whether browsing events, diving into features, or buying a ticket, every touchpoint feels simple, engaging and trustworthy.

The customer box-office themes were designed mobile-first, ensuring a seamless experience that helps Ticket Tailor’s customers engage audiences and grow their businesses.

Ticket Tailor headless website design visuals - mobile login screen
Ticket Tailor headless website design visuals - mobile events feed

Crafted micro-moments

Illustrations are brought to life with subtle, meaningful animations that add intrigue without distraction. These micro interactions guide attention, reward curiosity and gently reinforce calls to action, making the whole experience more enjoyable and memorable.

Ticket Tailor brand illustrations and UI used for Ticket Tailor website design
Lifestyle imagery used for Ticket Tailor website design by agency Superrb
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