Winchester Royal hotel website imagery used for website design by Superrb
Winchester Royal hotel website imagery used for website design by Superrb

Winchester Royal

A full rebrand for Winchester's favourite hotel

The Winchester Royal Hotel is a stunning 16th Century hotel, complete with walled gardens and al fresco dining, nestled in the heart of the city.

They had recently become part of the Best Western Premier Collection, so hired us to deliver a full rebrand for the hotel including their identity, website design & development, photography and printed menus and stationery.

Winchester Royal Hotel Logo


Sumptuous lifestyle photography and whimsical illustrations were overlaid on a minimal UI, with clear calls to action to guide the eye. 

Awards & recognition
Creative Pool's Best Website
Branding, Website, Photography & Illustration


We selected an classic palette for the wrapper of the site, combined with their signature green and a blue accent.

Navy Blue
R17 G27 B36 #111b24
R154 G190 B180 #9abeb4
Accent Blue
R14 G52 B80 #0e3450
R255 G255 B255 #ffffff
Text grey
R88 G95 B101 #585f65
Border grey
R208 G209 B211 #d0d1d3


Freight Big Pro Book


Freight Big Pro Book

Body copy

Freight Sans Pro

The full English

As one of our largest projects to date, we started with a deep dive research project to understand their customers and create their new logo and identity. 

The website which was designed as both a showcase for the hotel, as well as a marketing platform to drive footfall and increase bookings.

  • A user-friendly content management system
  • Reskinned booking forms for rooms and dining
  • Email newsletter sign up form and template
  • 360 degree virtual tours
  • SEO landing pages targeting local attractions
Winchester Royal's website homepage as seen on desktop designed by Superrb
Winchester Royal dining imagery used for website
The Winchester Royal website room detail page designed by Superrb

Content dream team

We were lucky enough to be allowed to pick our own content team for this project, so we chose interiors photographer Chris Orange, and food illustrator Matthew Midgeley to bring the website to life.

This collaboration was instrumental in us winning the Creative Pool Best Website Award.

Winchester Royal's website dining details page

Keeping things mobile

In the hospitality industry the vast majority of bookings are made on mobile devices, therefore we spent a lot of time finessing the mobile UX to make the process of reserving a table or room as smooth as possible.

Winchester Royal hotel responsive website homepage design as seen on mobile
Screenshot of Winchester Royal responsive website as seen on mobile
Winchester Royal UI designed by Superrb
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