The Winchester Royal Hotel is a stunning 16th Century hotel, complete with walled gardens and al fresco dining, nestled in the heart of the city.
They had recently become part of the Best Western Premier Collection, so hired us to deliver a full rebrand for the hotel including their identity, website, photography and printed menus and stationery.
Sumptuous lifestyle photography and whimsical illustrations were overlaid on a minimal UI, with clear calls to action to guide the eye.
Awards & recognitionCreative Pool's Best Website
DeliverablesBranding, Website, Photography & Illustration
We selected an classic palette for the wrapper of the site, combined with their signature green and a blue accent.
Navy BlueR17 G27 B36 #111b24
GreenR154 G190 B180 #9abeb4
Accent BlueR14 G52 B80 #0e3450
WhiteR255 G255 B255 #ffffff
Text greyR88 G95 B101 #585f65
Border greyR208 G209 B211 #d0d1d3
HeadingFreight Big Pro Book
SubheadingFreight Big Pro Book
Body copyFreight Sans Pro
The full English
As one of our largest projects to date, we started with a deep dive research project to understand their customers and create their new logo and identity.
The website which was designed as both a showcase for the hotel, as well as a marketing platform to drive footfall and increase bookings.
- A user-friendly content management system
- Reskinned booking forms for rooms and dining
- Email newsletter sign up form and template
- 360 degree virtual tours
- SEO landing pages targeting local attractions
Content dream team
We were lucky enough to be allowed to pick our own content team for this project, so we chose interiors photographer Chris Orange, and food illustrator Matthew Midgeley to bring the website to life.
This collaboration was instrumental in us winning the Creative Pool Best Website Award.
The new website has been a great investment for us. Not only does it look great, but it’s performing very well too. Overall traffic to the site has continued to increase since it launched and is now attracting more than double that of the old site. What’s even more pleasing, given that direct bookings are key to any hotel business, is that organic traffic is higher than it’s ever been, so our referrer commission costs are minimised
Keeping things mobile
In the hospitality industry the vast majority of bookings are made on mobile devices, therefore we spent a lot of time finessing the mobile UX to make the process of reserving a table or room as smooth as possible.