The Winchester Royal Hotel is a stunning 16th Century hotel, complete with walled gardens and al fresco dining, nestled in the heart of the city.
They had recently become part of the Best Western Premier Collection, so hired us to deliver a full rebrand for the hotel including their identity, website design & development, photography and printed menus and stationery.
Identity
Sumptuous lifestyle photography and whimsical illustrations were overlaid on a minimal UI, with clear calls to action to guide the eye.
Awards & recognition
Creative Pool's Best Website
Deliverables
Branding, Website, Photography & Illustration
Colours
We selected an classic palette for the wrapper of the site, combined with their signature green and a blue accent.
As one of our largest projects to date, we started with a deep dive research project to understand their customers and create their new logo and identity.
The website which was designed as both a showcase for the hotel, as well as a marketing platform to drive footfall and increase bookings.
A user-friendly content management system
Reskinned booking forms for rooms and dining
Email newsletter sign up form and template
360 degree virtual tours
SEO landing pages targeting local attractions
Content dream team
We were lucky enough to be allowed to pick our own content team for this project, so we chose interiors photographer Chris Orange, and food illustrator Matthew Midgeley to bring the website to life.
This collaboration was instrumental in us winning the Creative Pool Best Website Award.
The new website has been a great investment for us. Not only does it look great, but it’s performing very well too. Overall traffic to the site has continued to increase since it launched and is now attracting more than double that of the old site. What’s even more pleasing, given that direct bookings are key to any hotel business, is that organic traffic is higher than it’s ever been, so our referrer commission costs are minimised
Louis Rigney—Cluster General Manager
Keeping things mobile
In the hospitality industry the vast majority of bookings are made on mobile devices, therefore we spent a lot of time finessing the mobile UX to make the process of reserving a table or room as smooth as possible.
