An iconic British brand.

Characterised by a pioneering perfect balance mechanism

Anglepoise® is an iconic British brand, synonymous with design, style and innovation. Founded in 1855, Anglepoise® continues to redefine lighting today, speaking at London Design Week and creating exhibitions like Creating Balance.

This kind of project doesn’t come along every day, so we pulled out all the stops to create a website which was worthy of such an inspiring brand. Our aim was to strike the perfect balance between form and functionality, underpinned with a strong commercial attitude.

Following a meticulous specification and wireframing phase, we produced a look and feel which delivered both as a brand showcase, as well as a conversion focused online store that works seamlessly on mobiles and tablets.

Rich ecommerce + insightful marketing

The backend of this ecommerce website features a number of bespoke capabilities including; secure areas for trade and press users, returns and product registration systems, a stockists search as well as laying the foundations for a customer relationship management system.

Prior to the website launch, we ran digital marketing workshops to train the Anglepoise® team to implement their own search engine optimisation and social media campaigns in-house. We conducted competitor audits and produced a flexible email marketing template for newsletters and mailers. 

We established detailed reporting systems and keep in close communication with the team at Anglepoise® to provide advice and recommendations on an ongoing basis.

The Anglepoise® team are an incredible bunch of people, tenaciously driving design and product innovation. We are very proud to be supporting them on this journey.

"We were instantly struck by a young team with a wise head on their shoulders. Impressing us at all stages of the project with their professionalism and work ethic. You can see for yourself that they craft websites with love, care and attention to detail, genuinely treating any new project as a potential portfolio piece. They have exceeded expectations and we shall continue to work closely with them moving forwards - I cannot recommend them highly enough."

Simon Terry Creative Director, Anglepoise