Tens Life

Make life look and feel ten times better


Tens is a sunglasses brand created by three friends during a road trip through the Scottish Highlands.
As photographers and filmmakers with a love for adding rich, warm colours to their work, they bring this experience to the real world through their stylish lenses.

Supporting their international expansion, we built upon their existing platform to create a stunning blog to document their missions, collaborations and adventures.

Tens is built on Shopify, which while an excellent ecommerce solution, has only limited content management capabilities. This meant we had to overcome a number of technical challenges in order to allow administrators to create rich posts with interactive lookbooks and responsive brand videos.

The new blog featured on several fashion and design websites and we continue to work closely with the team on other UX projects and rolling out additional websites to target new overseas markets.

"Superrb have been a breeze to work with. It’s a joy to work with a fresh, talented group of individuals who care about getting things right. Superrb have helped us build out a beautiful new blog alongside many small tweaks to further improve and optimise our existing website. No revisions needed; everything they’ve done looks great and works as it should. Great communication throughout the whole project."

Marty Bell Founder, Tens